The Neolidat Challenge

You've got ideas, and we want to hear from you – submit your wildest projects as part of the Neolidat Challenge!

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Take the challenge

Chocolate in the age of the digital revolution!

The rise of connected objects, the ever-present nature of the web, and digitalised services – our customers' purchasing behaviour has changed completely.

Neolidat wants to make use of collective intelligence by getting its colleagues involved in its innovation process.

The Neolidat Challenge is offering YOU a golden opportunity to dream up the most daring and novel projects you can – a new visual identity, a marketing repositioning, a unique in-store experience, a mobile app, optimised production tools…

This challenge is open to all Neolidat employees from all subsidiaries and departments.

Base your project on one of the 4 topics

Marketing

Design, communication, packaging. The only limit is your imagination.

Online experience

Improve the customer experience on our e-commerce site.

Point of sale

Reinvent Neolidat's stores for a unique experience.

Industry 4.0

Design solutions to improve the production chain.

A range of prizes to be won

The finalists will win connected objects and mentoring from the Neolidat teams

  • 1st
  • 2nd
  • 3rd
  • 4th

1st

The winning team will jet off to their favourite destination.

2nd

Each team member will head home with the latest Apple MacBook.

3rd

Each team member will win an Apple Watch.

4th

Each team member will win a pair of Bose headphones.

<span class='date'>14</span><span class='month'>MAY</span>

Grand Final at the Carrousel du Louvre in Paris

On the agenda – pitches from finalists, award ceremony, and celebrations

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Neolidat

Quality and expertise since 1883

Neolidat is a French chocolate brand created in 1883 by Pierre Lidat. Every day, one million bars of chocolate are produced in Nancy, the city Neolidat's founder called home. The unique recipe and taste of Neolidat chocolate make it a truly must-have brand that has been adapting to market changes for over 130 years. The brand currently has 950 stores across 35 countries.

Roll out your project

The best projects from the winning teams will also receive a budget of €20,000 to make their idea into a reality.