Sandbox Billie 2022

Module 3: Empathy Map Creation

Exercises

• Download the empathy map template
• Create 2 empathy maps for 2 different customer segments

Templates

• Empathy Map Template

Quiz

• Module 3 Quiz

Supporting Resources

• https://www.forbes.com/sites/tracybrower/2019/01/20/want-more-innovative-solutions-start-with-empathy/?sh=fc9126122115
• https://hbr.org/1997/11/spark-innovation-through-empathic-design

Module 4: Customer Journey Mapping

Exercises

• Download the customer journey map template
• Create 2 customer journeys

Templates

• Customer Journey Map template

Quiz

• Module 4 Quiz

Supporting Resources

• https://www.youtube.com/watch?v=kPhqAlzh1BU

Module 5: Problem Sizing to Prioritise Opportunities

Exercises

• Download the impact-difficulty matrix template
• Use the template to prioritise your ideas and select the one(s) you want to focus on

Templates

• Impact Difficulty Matrix Template

Quiz

• Module 5 Quiz

Supporting Resources

• https://medium.com/strategy-dynamics/painkillers-vs-vitamins-d3bdc76ddd31
• https://www.entrepreneur.com/article/230736

Module 6: Validation of Problem Statements

Exercises

• Download the problem validation template
• Conduct 5+ interviews with individuals from your targeted customer segment to validate your identification problem

Templates

• Problem Statement Validation Template

Quiz

• Module 6 Quiz

Supporting Resources

• https://simpleweb.co.uk/validate-the-problem-before-you-validate-your-idea/
• https://thebootstrappedfounder.com/problem-validation/

Module 7: Formulating Innovation Thesis

Exercises

• Download the how-might-we statement template
• Create 2+ how-might-we statements based on the insights from your customer interviews

Templates

• How Might We Statement Template

Quiz

• Module 7 Quiz

Supporting Resources

• https://www.youtube.com/watch?v=otavVscDLZo
• https://thebootstrappedfounder.com/problem-validation/

Module 8: Structured Brainstorming

Exercises

• Download the brainwriting template
• Conduct a brainwriting session with your team to create a list of solution ideas

Templates

• Brainwriting Template

Quiz

• Module 8 Quiz

Supporting Resources

• https://www.interaction-design.org/literature/article/learn-how-to-use-the-best-ideation-methods-brainstorming-braindumping-brainwriting-and-brainwalking
• https://www.agilealliance.org/resources/experience-reports/brainwriting-the-team-hack-to-generating-better-ideas/

Module 9: Analogy Thinking

Exercises

• Download the analogy thinking template
• Conduct an analogy thinking session with your team to create a list of solution ideas
• Compile all ideas from the brainwriting and analogy thinking session and select the solution(s) you want to pursue

Templates

• Analogy Thinking Template

Quiz

• Module 9 Quiz

Supporting Resources

• https://www.linkedin.com/pulse/innovation-analogy-isabel-greaves/

Module 10: Low fidelity Prototyping to Quickly Validate Ideas

Exercises

• Create a paper prototype of your selected idas(s)
• Turn your paper prototype(s) into a digitla, clickable prototype using Marvel (or another tool of your choice)
• Show your interactive prototype(s) to 5+ individuals from your targeted customer segment and collect their feedback
• Refine your prototype(s) based on your interviewees feedback

Quiz

• Module 10 Quiz

Supporting Resources

• https://www.youtube.com/watch?v=yafaGNFu8Eg
• https://www.youtube.com/watch?v=5wnL55sN6Ho&t=143s
• https://www.invisionapp.com/inside-design/low-fi-vs-hi-fi-prototyping/

Module 11: Concept Card Creation

Exercises

• Download the concept card template
• Complete the concept card with the details of your selected idea(s)

Templates

• Concept Card Template

Quiz

• Module 11 Quiz

Module 12: Turning an Idea into a Business Model

Exercises

• Download the business model canvas template
• Complete the business model canvas with the details of your selected idea(s)

Templates

• Business Model Canvas Template

Quiz

• Module 12 Quiz

Supporting Resources

• https://corporatefinanceinstitute.com/resources/knowledge/strategy/business-model-canvas-examples/
• https://www.garyfox.co/business-model-canvas-examples/

Module 13: Elements of a Successful Business Pitch

Exercises

• Download the pitch canvas template
• Complete the pitch canvas with the details of your selected idea(s)

Templates

• Pitch Canvas Template

Quiz

• Module 13 Quiz

Supporting Resources

• https://pitchdeckexamples.com/
• https://www.bundl.com/reports/50-corporate-venture-examples